Product Powerhouse
Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
Episodes
168 episodes
Choosing the Perfect Shopify Theme in 2024
Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024.Key Takeaways:Understanding how Shopify themes workWhy you ne...
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Episode 167
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27:10
Celebrating 10 Years of Success with Tara Sutton Everything Done to a T
In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized...
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30:24
UPP 2024 Recap: My Takeaways from the Ultimate Product Party
In this episode of the Product Powerhouse Podcast, host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned incl...
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Episode 165
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17:55
Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi
In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to ...
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Episode 164
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28:46
Everything You Need to Know About Shopify Email App
In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course...
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Episode 163
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24:50
Strengthening Your Confidence with Mindset Coach Chantel Dempsey
Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.Overcoming self-doubt and buil...
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Episode 162
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27:00
We're Back! Behind the scenes of my podcast break
Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vuln...
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Episode 161
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20:05
Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett
In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strate...
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Episode 160
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43:25
Exploring Wholesale Options on Shopify
In today's episode, we dive deep into the various wholesale options available on Shopify. Whether you're a seasoned shop owner or just starting, understanding how to integrate wholesale into your Shopify store can significantly boost your busin...
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19:15
The Formula for a Successful Product-Based Business with Grace Hayden
In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her ...
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Episode 158
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36:23
Launch Your Shopify Store: 3 Tips from a Shopify Expert
In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips...
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Episode 157
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15:12
Why a Money Plan is Essential for Growing Your Product Business with Sara Verheyen
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. This episode offers valuable advice and practical tools for p...
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Episode 156
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27:11
7 Valuable Lessons I've Learned From Running My Business for 7 Years
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating suc...
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Episode 155
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24:58
How an Organized Canva Account Helps You Create Better Designs with Brenda Cadman
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode:- Cluttered workspace results in a poorer qu...
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Episode 154
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39:44
How genuine connections and relationships can lead to fun collaborations with Kate De Palma
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in...
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32:55
How to Create Memorable and Stand-out Packaging for your Products with Denisa Parker
In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for y...
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Episode 151
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37:50
10 Product Page Must-Haves for Better Conversions
In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions.On this episode we cover …The ten must ha...
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29:05
Mindful Customer Service: How to be a helpful human (even when customers are jerks!)
This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! Join me at the The Ultimate ...
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Episode 150
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18:21
Embrace Your Multi-Passionate Side As a Small Business Owner with Carley Zuercher, Founder of Canapy
Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business?The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that ...
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Episode 149
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39:03
Growing Your Online Shop in 2023: My Predictions, Tips & Strategies
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023. Here are the key takeaways:Repurposing and reusing content is the way t...
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Episode 148
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17:41
Why it's important to be the number 1 hype woman for your small business with Robyn Clark
On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy. Join me at the
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Episode 147
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47:43
12 Ways to Promote Your Product-Business Without Social Media
In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The hos...
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Episode 146
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25:43
Learn how to better communicate and connect with your real customers with Monica Sharma-Patnekar
In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. She discusses the importance of understandin...
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Episode 145
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29:46
How Pinterest can help you increase traffic to your site and make more money with Kate Ahl
In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money.
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Episode 144
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40:37
How to create really effective systems and processes in your handmade business with Khadirah Muhammad
Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business.Khadirah emphasizes ...
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Episode 143
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33:18