Product Powerhouse
Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
Product Powerhouse
Growing Your Online Shop in 2023: My Predictions, Tips & Strategies
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023.
Here are the key takeaways:
- Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.
- Personalization and segmentation in marketing are crucial for connecting with your target audience.
- Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.
- Values-based marketing is becoming more popular, as consumers are more conscious about the companies they support.
- Improving customer experience on your website can help build customer loyalty and keep people coming back for more.
This episode is packed with lots of valuable insights for small business owners looking to up their marketing game.
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