Product Powerhouse
Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
Product Powerhouse
How Pinterest can help you increase traffic to your site and make more money with Kate Ahl
In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money.
Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations.
Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest.
Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode.
CONNECT WITH KATE AHL:
Website
Simple Pin Shop (aff link)
Simple Pin Podcast
Pinterest
Instagram
Facebook
LinkedIn
YouTube
CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website