Product Powerhouse
Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
Product Powerhouse
The Formula for a Successful Product-Based Business with Grace Hayden
In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with the intent to sell and how you can apply these lessons to your own entrepreneurial journey. From understanding profitability and pricing to knowing your target market and the five essential pillars of retail, Grace’s expertise is invaluable.
Key Topics:
- Grace’s background in retail and e-commerce
- The concept of businesses as sellable assets
- Building a business with an exit strategy
- Importance of profitability and pricing strategies
- Identifying and understanding your target market
- The five Ps of retail: Product, Person, Price, Place, Promotion
- Practical advice for e-commerce and creative entrepreneurs
- The benefits of in-person events for gaining customer feedback
Connect with Grace Hayden:
Start an E-commerce Business From Scratch book on Amazon
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website